1-2-3 idea

  • Posted on
  • By EGG
1-2-3 idea

Somewhere in the summer of 2010, Rick could not wait any longer. For a long time he had been waiting for his baby daughter Day to be old enough to go on her first bike ride.

He installed the infant seat on the bike’s handlebar, carefully strapped Day in to it and began to pedal away. Although he rode cautiously, the new weight on his handlebar threw off his balance nearly causing him to crash. He immediately became aware that Day needed a helmet. But why is it that kids don’t wear helmets? Obviously that is because they find helmets to be uncomfortable and unappealing. They are just not cool. The idea then dawned on Rick, to create a helmet that would be fun, safe and comfortable and would be fit for multi sport usage. A quality helmet that children would want to wear and would provide the peace of mind parents need.

So let’s make it simple:

Step 1. Choose your helmet
Step 2. Choose your skin to create your perfect design
Step 3. Choose your add-on to top it off

The idea was visualised with an extreme simple but clear image.

EGG was born!