An egg is nature's brilliant solution to provide protection by using one of the strongest known shapes; the arch. Arches have been used by architects throughout history not only for their aesthetics but also for their capability to support massive weights. When placed vertically, the egg has amazing strength for the thinness and light-weight of its shell ensuring that the unhatched chick inside is safe and protected. Thanks to the nature's ingenious design, the egg is strong exactly how it needs to be strong, thus safeguarding the survival of its precious content.
An egg is not only strong but it is also beautiful with its signature continuous curve that flows without disruptions such as right angles.
The EGG helmet, just like an egg, is designed to protect its precious content - a human head - in the best way possible by combining strength, light-weight and comfort all contained by its beautiful signature curved shape. Flowing curves are also a trademark characteristic of all of the sports and activities that the helmet is worn for.
Skiing, snowboarding, bicycling, skateboarding, wakeboarding and all gravity sports, are characterized by curves and flow.
Furthermore the word egg is associated with many positive connotations. It is a symbol of life, as new life forms within it. It represents a beginning and a potential. Likewise, human heads are the source of creation and imagination. Everything that surrounds us in our human world originates from a thought which spawned in someone's head. What lies within the egg (whether you are talking about a head in the helmet or a new life in an egg shell) is the starting point of creation and must be protected.
It's amazing and thought-provoking how much meaning is packed into such a simple three-lettered word. Egg. What is there not to love about it?