He installed the infant seat on the bike's handlebar, carefully strapped Day in to it and began to pedal away. Although he rode cautiously, the new weight on his handlebar threw off his balance nearly causing him to crash. He immediately became aware that Day needed a helmet. But why is it that kids don't wear helmets? Obviously because they find helmets to be uncomfortable and unappealing. They are just not cool. The idea then dawned on Rick, to create a helmet that would be fun, safe and comfortable and would be fit for almost any sport. A quality helmet that children would want to wear and would provide the peace of mind parents need.
On a summer afternoon of 2009, Rick could not wait any longer. For a long time he had been waiting for his baby daughter Day to be old enough to go on her first bike ride.